Reporting organisationally to the Executive Director of Commercial Operations, the Senior Manager, FIFA Fan Festival will be a key member of the FIFA26 FIFA Fan Festival team, and work in close collaboration with the Commercial Operations team and other key individuals responsible for delivering the strategic planning and overall management of the fan festival, ensuring a world-class experience for fans and maximizing the festival's impact and success. Further, this role will work closely with the Host Cities on their individual plans, oversee budget management, team leadership, vendor coordination, fan engagement initiatives, and logistics.
 
The main responsibilities and oversights of the Senior Manager, FIFA Fan Festival for the FIFA World Cup 26™ include: 

• In collaboration with the FIFA Fan Festival team at FIFA, lead and manage the strategic planning, development, and execution of the FIFA Fan Festival, aligning it with the overall objectives and vision of the FIFA World Cup 2026.
• Oversee and steer the Host Cities on their planning and operational delivery efforts for their Fan Festivals ensuring consistency with FIFA's overarching framework and allowing the individual Host City identities to shine through.
• Oversee all operational aspects of the fan festival, including budgeting, resource allocation, and procurement, to ensure efficient and effective delivery of the event.
• Provide leadership, direction, and guidance to a team of event professionals, fostering a collaborative and high-performance work environment.
• Develop and implement a comprehensive fan engagement strategy, incorporating innovative and immersive experiences to create a memorable and inclusive festival atmosphere.
• Collaborate with internal and external stakeholders, including FIFA, Host Committees, sponsors, and partners, to maximize the festival's impact and create synergies with other World Cup initiatives.
• Assist Host Committees with any vendor relationships and contracts to ensure timely delivery of goods and services in line with quality standards and budget requirements.
• Establish and maintain strong relationships with local authorities, agencies, and community organizations to ensure compliance with regulations, obtain necessary permits, and manage logistical challenges.
• Oversee the development and execution of the festival's marketing and communication plans, working closely with the marketing team to drive awareness, engagement, and attendance.
• Analyze and monitor key performance indicators, attendee feedback, and market trends to assess the success of the fan festival and identify areas for improvement and innovation.
• Prepare comprehensive reports and presentations for senior management, providing updates on the festival's progress, outcomes, and financial performance.