JOB DESCRIPTION

You're an original. So are we.

We're a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Where we lead, others follow. For more than 160 years, we've used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi's®, Dockers®, Signature by Levi Strauss & Co.™ and Beyond Yoga.

The Marketing and Communications Manager plays a pivotal role in shaping and implementing Levi's® brand strategy within the Canadian marketplace. Central to this position is crafting compelling campaigns that consider local market nuances and maximize the brand’s presence across all consumer touchpoints. You must understand the Canadian consumer and the retail landscape, have a creative zest and possess extensive experience delivering successful integrated marketing programs. This is a hybrid role based in Markham, Canada.

About the Job

Marketing

• Manage the execution of integrated marketing programs, both physical and digital, that achieve our goals and bring Levi’s® brand values to life.

• Develop a retail marketing strategy that supports the growth of Levi’s® Stores, including new store openings, seasonal programs, consumer events and local initiatives. Lead retail marketing within the cross-functional team.

• Collaborate with internal partners to position Levi’s® as the leader in denim customization and promote the Tailor Shop consumer experience.

• Lead Canadian marketing efforts for collaborations, coordinating with cross-functional partners to ensure KPIs are exceeded.

• Recap, analyze and share insights on all marketing programs and the competitive marketplace.

Communications

• Develop and implement a robust PR strategy to grow Levi’s® brand equity among consumers, media and influencers. This includes local program execution and the localization of Global programs into market-relevant initiatives across the PR ecosystem.

• Work with the Canadian PR agency to oversee media outreach, media interviews, PR/influencer events, product/sample/image/seeding requests, seasonal product launches, and influencer relations.

• Build and activate a network of brand ambassadors to drive brand equity, brand values, and key seasonal product stories with PR agency.

• Manage the development and localization of press materials including press releases, media alerts, and talking points in partnership with the Global PR Team & PR Agency.

• Partner with PR Agency to develop regular reporting and program recaps.

• Manage relationships with external partners in media, corporate and fashion industries to maximize brand presence.

• Manage PR agency briefing and scope of work.

• Manage related budgets through monthly reconciliations, quarterly forecasts and annual financial planning.

About You

• Minimum 5 years of experience building integrated marketing campaigns, including digital activations, event management, and public relations.

• Experience managing multi-faceted marketing programs from conception to execution.

• Experience working with agency partners, developing briefs and managing complex projects on time and on budget.

• Ability to respond to time-sensitive issues outside of typical business hours.

• Reports to the Canadian Marketing Director.

• Works closely with the Canadian, US and Global Marketing Teams. Cross functional partnership with the Retail, Merchandising, Planning, Allocation and Finance teams.

Perks & Benefits:

• Annual leave of 3 weeks, and incremental vacation entitlement based on tenure

• Six paid sick days per year

• 1 Wellness Day per QTR

• 12 additional paid holidays per year

• Day 1 enrollment into DCPP with 3% employer contribution

• Day 1 eligibility to participate in RRSP including up to 3% employer match

• Day 1 Medical/Dental/Vision eligibility with up to 80% coverage

• Employer paid life insurance & AD&D worth 1-year annual earnings

• Short and Long-Term Disability eligibility

• Discounted gym membership

• 60% clothing discount

Levi Strauss & Co. is committed to equal employment opportunity, affirmative action, and recruiting and maintaining a workforce that welcomes and respects people from diverse backgrounds while enabling our employees to make an impact. We value the unique combination of talents, experiences, and perspectives of each employee, making our collective success possible.

#LI-Hybrid

LOCATION

Markham, ON, CAN

FULL TIME/PART TIME

Full time

Current LS&Co Employees, apply via your Workday account.

Levi Strauss & Co. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If contacted for an employment opportunity, please advise the Recruiter if you require accommodation during the recruitment process. Informing the Company that you require an accommodation will not impact the selection process in any way, either favorably or negatively.