Job Title: Manager, Social Media
Date: May 2025
Department: Content & Creative
Reports to: Director, Content & Creative
# Direct Reports: 2

Annual Salary: This role is budgeted to receive an annual salary of $75,000.

What It’s Like Working Here:
The Chicago Blackhawks experience isn’t just on the ice. Our office, located in the United Center, promotes a fun, engaging, fast-paced and collaborative atmosphere where we can celebrate both hockey and each other. Our commitment to curating an environment where all individuals feel empowered to bring their best self to work each day can be seen throughout our organization. Whether you are a job seeker looking to join the organization, a current member of our amazing team, or someone looking to help support our mission, our goal is the same – to reimagine the potential of hockey through memorable, inclusive experiences.

The Ideal Candidate:
The ideal candidate shows a demonstrable passion, curiosity and experience in ideating, strategizing and creating engaging content on social platforms. This role requires a solid understanding of what works in the social industry, but has an unsatiable desire to test and learn, and iterate on strategy.

The Top Shelf:
The Chicago Blackhawks are seeking a mid-level social strategist that is an out-of-the box thinker that can proficiently leverage data for creativity. This role will oversee the day-to-day execution of content across all social channels, while driving strategies that prioritize brand growth and fan engagement.

How You’ll Contribute:

Planning and Execution

• Conceptualize and strategize organic content ideas beyond standard game-day coverage, prioritizing an always-on content approach to channel management.
• Lead Practice and Game coverage plans on our social channels
• Develop and implement comprehensive social strategies tailored to each digital platform, ensuring alignment with overall brand objectives and audience preferences.
• Ability to “Content DJ” and turn any piece of content into a volume of assorted social posts (i.e. video clips, GIFs, graphics, photos, stories, threads, etc.)
• Experience shooting with a DSLR cameras is a mandatory with the ability to produce, edit and post
• Closely monitor players’ social media accounts; when possible, work with the players to create unique, engaging content

Performance and Measurement

• Manage channel reporting that goes beyond basic post tracking - analyze and draw hypothesis and recommendations to inform future content strategies.
• Manage social listening tools to deepen understanding of audience and inform future content strategies.

Leadership

• Foster a collaborative and innovative work environment for a team of Social Coordinator(s) that encourages creativity and continuous learning as platforms change, and new technologies emerge.
• Collaborate with Creative & Content team to produce relevant and engaging content across all mediums from photography and graphics to short-form, vertical video.
• Collaborate with Hockey Comms & Brand to ensure content is in alignment with brand and player guidelines.

Player Stats and Qualifications:

• 5-7 years of relevant experience in marketing project management. Sports experience a plus.
• 2+ years leading and developing a team, experience with driving positive cultural change in growth situations a plus.
• Ability to prioritize, manage, and complete multiple projects and activities with simultaneous deadlines.
• Positive attitude and strong work ethic a must, must have a “team-first” mentality with an eagerness to learn.
• Should be extremely organized and detail oriented, with a focus on quality and consistency.
• Demonstrated aptitude for driving results.
• Must be able to work non-traditional hours as the business requires including but not limited to nights, weekends, and holidays.