Starbucks Coffee Company

Marketing and Brand Management

Marketing

Individual Contributor

May 09, 2025

May 24, 2025

Yes-Hybrid

$78,400.00 - $118,800.00 Annually

Yes

Associate Brand Manager, Product 12-Month TLA (Hybrid - Toronto)

Now Brewing – Associate Brand Managers! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.

As an Associate Brand Manager on the Product Team, you will be responsible for strengthening and growing your portfolio across Seasonal Bakery, Lunch, and Snacking. You will oversee day-to-day management of your product categories, inclusive of leading product strategy, portfolio management, and assortment planning.

As an Associate Brand Manager, Product, you lead in 3 key areas:

Business, Customer & Competitive Focus:

• Financial/Business Acumen: Understands the P&L and levers to drive revenue and profit while building business cases for initiatives to contribute to business planning activities

• Customer/Competitive Acumen: Understands key competitors and keeps a pulse on industry trends/innovation while utilizing customer data to identify opportunities for growth

• Portfolio Management: Understands how to lead the sales forecasting process and how they translate to inventory plans; interfaces with cross-functional teams to refine, communicate & implement these plans

Insights to Product Strategy:

• Developing Insights: Understands customer mindset, behaviour, and drivers and how they differ across channels, markets, and competitors; embraces variety of data sources to contribute to learning and insights briefs

• Building Product Strategy: Shapes strategic direction of sub-portfolio and evaluates/recommends tactics within a given strategy

• Product Positioning and Briefing: Creates and presents a product brief with support; builds product concepts in partnership with the Product Development team

Project Leadership:

• Product Development & Commercialization: Leads the innovation/renovation process and cross-functional teams required to bring the platform/program to market from concept to launch

• Project & Resource Management: Leads projects cross-functionally and effectively problem-solves/tests new solutions

• Understanding/Influencing Others: Understands key stakeholders’ priorities and provides feedback to guide project work with clear KPIs to a cross-functional team

We’d love to hear from people with:

• Solid business background and financial acumen, able to develop business cases with strong customer-centric focus backed up by data

• Working knowledge of financial planning, forecasting, assortment planning and inventory management

• Strong project leadership & management skills; organized, high attention to detail, able to manage multiple priorities and meet deadlines

• Ability to communicate and collaborate effectively with a diverse set of stakeholders

• Naturally builds trust and respect amongst peer group; has experience working in a matrix environment and is a strong team player

• Ability to solve complex problems and take new perspective on existing solutions

• Proven ability to respond to and prioritize changing demands effectively

• Ability to navigate ambiguity

• Progressive experience in product/category or brand management (2+ years).

• Passion and interest for Starbucks/Coffee/QSR industry

• Experience working within a global organization and localizing for the Canadian market preferred
• 2 or more years of experience in a role supporting brand or category/product management

• 1 or more year(s) of experience in a professional role managing a P&L preferred

• 2 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation preferred

From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include tuition reimbursement, health coverage with a variety of plans to choose from, and stock & savings programs like our Future Savings plan and Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.ca for details.

If you live in the greater Toronto area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.

Join us and inspire with every cup. Apply today!

At Starbucks, one of our values is to create a culture of warmth and belonging, where we treat each other with dignity and care in a diverse and welcoming workplace. We believe that enables us to better meet our mission and values while serving our customers from diverse communities.

All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or language and any other factor protected by applicable law.

Self-declaration as a member of an employment equity group will not be used to make employment decisions, nor will it impact any aspect of employment with Starbucks. Through voluntary participation, candidates consent to Starbucks’ collection and use of self-declaration information for the statistical purposes of analyzing and monitoring hiring practices.

Starbucks Corporation is committed to offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com.